Senior Manager, Branding & Creative Services — Love's Travel Stops
I lead the strategic creative development and execution of the Love's brand across marketing, loyalty, digital, retail and corporate channels, partnering with senior leadership to translate business objectives into integrated marketing and brand experiences across every customer touchpoint.
Scope of leadership:
- Lead and mentor a multidisciplinary in-house creative team spanning print, digital/motion and UX design
- Drive cross-functional collaboration with Marketing Strategy, Marketing Execution and other stakeholder teams on campaign planning and brand consistency
- Champion operational excellence; optimizing creative workflows, resource allocation, proofing processes and content governance
- Provide creative oversight for the Agency of Record and external partners
Career context:
I've held creative leadership roles at Love's since 2015, guiding the brand through a period of rapid growth (Love's ranked #15 on Forbes' list of America's Largest Private Companies in 2025, at $24B in revenue). My work has included leading design direction for new private-label product lines and sub-brand development, as well as maintaining brand integrity across in-store signage, digital channels, sponsorships, broadcast and video production.
Earlier career:
Before Love's, I built my career in a variety of positions across agencies and in-house teams; managing creative, production and marketing projects for brands including Dell, AMD, Motorola SPS, Warner Bros. Pictures, Mattel/Barbie and Universal Studios.
I lead the strategic creative development and execution of the Love's brand across marketing, loyalty, digital, retail and corporate channels, partnering with senior leadership to translate business objectives into integrated marketing and brand experiences across every customer touchpoint.
Scope of leadership:
- Lead and mentor a multidisciplinary in-house creative team spanning print, digital/motion and UX design
- Drive cross-functional collaboration with Marketing Strategy, Marketing Execution and other stakeholder teams on campaign planning and brand consistency
- Champion operational excellence; optimizing creative workflows, resource allocation, proofing processes and content governance
- Provide creative oversight for the Agency of Record and external partners
Career context:
I've held creative leadership roles at Love's since 2015, guiding the brand through a period of rapid growth (Love's ranked #15 on Forbes' list of America's Largest Private Companies in 2025, at $24B in revenue). My work has included leading design direction for new private-label product lines and sub-brand development, as well as maintaining brand integrity across in-store signage, digital channels, sponsorships, broadcast and video production.
Earlier career:
Before Love's, I built my career in a variety of positions across agencies and in-house teams; managing creative, production and marketing projects for brands including Dell, AMD, Motorola SPS, Warner Bros. Pictures, Mattel/Barbie and Universal Studios.