NHL
Engaged directly by NHL Social, I pitched and executed a four-part animated Instagram series for the league's Hockey101 initiative created to help new and multicultural fans learn the fundamentals of hockey...from jersey standards and point scoring to power plays and officiating. As sole designer and animator, I developed the storyboard concept and delivered eight animations across four 4x5 IG feed posts, published at the beginning of the 2023 season.
The series saw significant engagement, with the top post drawing 64K views and 347 comments; above average compared to typical posts on the channel.
